I had a very informal chat with Netflix. Based on my prior attempts to establish a dialog (Bloggers & Corporate Public Relations Departments), I was surprised by an e-mail and then a conversation with representatives from Netflix.
Netflix, like most companies, has limited resources and bandwidth, but they are working on a strategy to reach out to the online community. They are very aware of the blogs and Web sites that discuss Netflix, and are listening to the chat rooms where we complain about, criticize, and compliment them.
They do get it. We just have to give them some time to figure out what to do with us.