Netflix Testing New Envelope
Paul noticed a new window on the back of the Netflix envelope:
Today I got new envelopes with a small window on the back that seem to allow scanning of the sleeve barcode without opening. However no suggestion is made that would lead someone to orient the sleeve to allow this.
Here's a picture of the barcode window:

Has anyone else seen this?



I got one a month or two ago, but none since then.
Posted by:Ian | April 29, 2005 at 01:18 AM
I received one earlier this week, and one today. Both had the window ripped downwards, as though either some postal worker wanted to peek at what movie was inside, or it was ripped in shipping. Either way, I really hope they do away with this and soon.
Posted by:MMMDI | April 29, 2005 at 01:40 AM
I've yet to receive such a windowed envelope but the folks at my distro center here in houston always put the sleeves in upside down to the suggestion and its beginning to irk me.
Anyways! Is the window open or covered in plastic like the envelopes for bills?
Posted by:Jon Abad | April 29, 2005 at 01:59 AM
Presumedly this would allow scanning of the envelope by barcode reader, and therefore know the inside of the envelope without opening it.
But unless they change the sleeve as well so that the barcode is on there 8 times (i.e. (back, front) X (top, bottom, left, right)), only the outbound direction could use this reliably.
May signify a change in the workflow at the fulfillment centers. i.e.
1) open inbound envelopes
2) scan disc as received
3) repackage disc in new unlabeled envelope
4) Most ppl leave for day.
5) machine-stamp the stack of packaged envelopes with destination addresses.
6) ship
Step #3 can now occur prior to the end of the day when all discs are in and the computer has decided what is going where.
Netflix mentioned recently that there were certain efficiencies in this general area that they planned on making that would "more then offset the postage increase". This could be related.
Posted by:Aron | April 29, 2005 at 02:13 AM
We've been getting those envelopes here in SF for at least the last 2-3 weeks. The window appears to be intended only to allow scanning of the DVD before it is mailed from NetFlix to the customer. On the face of the return envelope, there is a diagram with the caption "Please insert sleeve upright." When the DVD is inserted according to the diagram, the bar code on the DVD sleeve does not show in the window, so NetFlix cannot scan the DVD upon its return. (The bar code is facing the front of the envelope, away from the window.)
Posted by:David Phillips (TweezerMan) | April 29, 2005 at 02:23 AM
Same here...I live in SF area and have been getting them for a while as well. The thing I don't like is that if you pull at it a little bit, you can read what's inside. Personally, I'd rather they stick with no hole as there's more privacy that way.
Posted by:Michael | April 29, 2005 at 03:35 AM
Geez! Postal workers pulling on them?! Privacy concerns?! Conspiracy Theorists abound. Some people need a life!!!
Posted by: | April 29, 2005 at 09:06 AM
Anonymous said - "Geez! Postal workers pulling on them?! Privacy concerns?! Conspiracy Theorists abound. Some people need a life!!!"
I could personally care less about other people knowing which movies I rent (I even put the info online - http://www.lifeofasimpleman.com/rss_netflixqueue.php ).
My problem is mainly with the real-life repercussions of this. Mail gets tossed around, shoved from box to box, and generally handled quite roughly in transit from the Netflix center to my house. Two out of the two total movies that I've received with the window have come through ripped from the bottom of the window to nearly the bottom of the envelope. It's only a matter of time before one rips all the way, resulting in a lost DVD.
Also, this window makes it quite easy to see which movie is inside the envelope. If Mr. Thieving Postal Worker sees that a movie that he is interested in is in his hands, he'd be much more likely to make off with it than if it was just a random movie.
Paranoia? Conspiracy theory? Nope, it's just the real world.
Posted by:MMMDI | April 29, 2005 at 09:33 AM
So postal workers are thieves? That is what you are implying. I wonder than how many of your profession are thieves since you classify so quickly. Any envelopes with open windows stand a chance of being ripping in the sorters. Yes, it is a bad design but not a privacy concern. YOU justify it as privacy & thievery, but it is actually just damage & delay that seems to be the concern.
You stand a better chance of the disc being stolen out of your mailbox by a passer by than a postal worker.
Also, the next time you drop a disc in a blue postal box, look down the neck, I'd bet that you will see a pile of mail plugging it up. You can reach into the next and pull it out. I wonder how many people don't know and just cram more into them.
Paranoia? Conspiracy? YES!
Posted by: | April 29, 2005 at 10:49 AM
Mr. Paranoia and conspiracy, could you please go to the front page of this blog and scroll down to the bottom until you get to the article entitled 'sometimes it is the mailman'? Thanks.
As far as how honest a postal worker is or isn't, I'd say that's an individual thing. My current carrier is awesome, I've been on his route for 5 years and I've never had a package go missing.
The one I had prior to this one was pretty bad though. He wasn't a thief, but he really didn't care whether you got your mail or not, he'd just shove stuff into mailboxes without verifying which address it belong to. Tracking down your mail became a daily chore. He retired though, so the problem went away.
Postal workers are human, some good, some bad. So while most of them aren't ripping off your dvds, it only takes one to make your life miserable.
As for the window, I got one, the disc came from the San Jose distro center. My distro center is Salem, Or.
Posted by: | April 29, 2005 at 11:07 AM
I routinely return three DVDs in one envelop. It seems like this practice would be a problem if they are going to scan the contents before opening the envelop.
Posted by:Curt Hibbs | April 29, 2005 at 11:15 AM
When netflix moved to the new format for the tyvek sleeve label, the content of the barcode changed. It used to be a representation of the numbers off to the right. Now there is no resembelence. Here's a typical one:
C06GKRH0YAU
(some letters have been changed).
They are either generating random strings or compressing the numeric code (perhaps they're using modulo 36 "numbers"). They probably went to a shorter format to make the window as small as possible to avoid rips.
Posted by: | April 29, 2005 at 11:19 AM
I'm just curious about this Curt, so please don't take it the wrong way:
Why send 3 DVD's in one envelope if you are given 3? What benefit does that provide for you? Thanks.
Posted by:LaWilson | April 29, 2005 at 12:01 PM
LaWilson, I remember reading that it saves Netflix money on return postage if you combine the DVDs in one envelope. Maybe he's a stockholder and wants to help them out. Maybe he just likes the co mpany and wants to save them money.
Posted by:Garrett | April 29, 2005 at 12:16 PM
I get my Netflix discs from the San Jose distribution center, the original one, and most of my envelopes have been this new style for the last month or so.
Ed
Posted by:Ed | April 29, 2005 at 01:12 PM
Oceanside, NY here and i get my disks from Flushings, NY and i have Yet to see any new style.
Posted by:Jnetty | April 29, 2005 at 01:47 PM
I haven't seen any of these envelopes here in Indianapolis but one day I did get a strange envelope. Outside it looked normal. When I opened it the entire return envelope was backwards. By that I mean the sealing flap was on the right side where the "No Postage Necessary" is. The picture on the outside that instructs you on how to insert the DVD in the envelope showed you to put the DVD in on the right side. So the whole thing was backwards. The only thing I can figure is since this envelope had a code of "HI" meaning from Hawaii I suppose is that Hawaii is different.
Posted by:Michael | April 29, 2005 at 02:10 PM
Well, Hawaii is in the Southwestern hemisphere, meaning the toilets circulate quasi-clockwise (or quasi-counterclockwise, I never remember which). Because of this, the equatorial borealis is especially bright in the springtime, and I think that's what causes certain perennials to bloom sooner than a botanist might think. This affects the humidity, which in turn affects the propensity of an envelope to stay shut, etc. etc. The cause and effect seems fairly obvious to me.
:)
Posted by:JLee | April 29, 2005 at 04:13 PM
"Hawaii is in the Southwestern hemisphere, meaning the toilets circulate quasi-clockwise"
Myth.
"You may have heard that toilets flush backwards in Australia. That’s based on this Coriolis Effect which is what makes things spin due to the spinning earth. While it’s true that Coriolis works in reverse in the Southern Hemisphere this does not effect something as small as a toilet!"
Posted by: | April 29, 2005 at 04:25 PM
""You may have heard that toilets flush backwards in Australia. That’s based on this Coriolis Effect which is what makes things spin due to the spinning earth. While it’s true that Coriolis works in reverse in the Southern Hemisphere this does not effect something as small as a toilet!""
Garbage. The toilet water does flow in the opposite direction. I saw it on an episode of the Simpsons. (Bart created an international incident) ;-)
Posted by: | April 29, 2005 at 06:05 PM
Anonymous said: "So postal workers are thieves? That is what you are implying."
The one that delivers to my route? Yes. I order a lot of stuff online, from Amazon and eBay (although my DVD purchases have went down since signing on with Netflix). When I had stuff shipped out to my home address, *at least* every other package would come up missing. When I had enough and got a PO Box, I found that my stolen reports drastically went down... in fact, I haven't had a single package come up missing in 2+ years. Am I worried about the postal workers working in my particular post office stealing my movies? Not really, I've had nothing stolen in the years that I've been receiving my mail there. Do I think that this will cause more of the dishonest postal workers elsewhere to steal more movies, now that they can pick and choose which movies to steal? Definitely.
"Any envelopes with open windows stand a chance of being ripping in the sorters."
So then, why change from the (not perfect, but leagues better) old style of envelopes to a new style which is much more prone to ripping?
"Yes, it is a bad design but not a privacy concern. YOU justify it as privacy & thievery, but it is actually just damage & delay that seems to be the concern."
Once again, privacy is not an issue with me. It may be with others, but I could care less who knows which titles I'm renting. If you're going to harp on that point, find somebody else to argue it with.
"You stand a better chance of the disc being stolen out of your mailbox by a passer by than a postal worker."
Since I have a PO Box, a box which only I have a key to, I highly doubt that.
"Also, the next time you drop a disc in a blue postal box, look down the neck, I'd bet that you will see a pile of mail plugging it up. You can reach into the next and pull it out. I wonder how many people don't know and just cram more into them."
Granted, I live in a small town. However, I have never seen anything along those lines. Generally, the mail in my local postal boxes barely cover the bottom of the box, if even that. Things may be different in big cities, so I'll take your word on that.
"Paranoia? Conspiracy? YES!"
Nope, it's just the real world.
Posted by:MMMDI | April 29, 2005 at 07:41 PM
MMMDI,
Must be hard to be a jerk like you then. With your attitude, no wonder people would take your stuff; to get back at your sorry *ss!
Posted by: | April 29, 2005 at 08:32 PM
I think it's better to send 3 in 1 envelope, because they get them all the same time, so if they say that they haven't recieved 1 or 2, they're bullshitting you.
Posted by: | April 29, 2005 at 09:02 PM
No reply to the points at hand, and resorting to second-grade antics on top of that. Yep, I'm going to guess that you agree with me. If you'd like to have an adult conversation, I'll continue... else, not worth my time.
Posted by:MMMDI | April 29, 2005 at 09:03 PM
"So postal workers are thieves? That is what you are implying. ...
...Paranoia? Conspiracy? YES!"
Netflix constantly blaming the post office for its failings is not paranoia, it is simply blame shifting.
Posted by: | April 30, 2005 at 09:04 AM