With competition coming from incredible home theater setups, Netflix, Blockbuster, Video-on-Demand and summer weather (finally!), movie theaters are coming up with creative ways to get us back. From a recent CNN article, AMC theaters' 'Cinderella' guarantee:
In a rare marketing ploy, the No. 2 U.S. movie theater chain, AMC Entertainment, is offering a money-back guarantee for boxing picture "Cinderella Man," hoping to boost interest in the struggling film amid a record box-office slump.
I finally saw Star Wars: Episode III: Revenge of the Sith in Seattle last weekend (in digital, of course). With two very small kids, Netflix and Blockbuster subscriptions (and HackingNetflix to work on), it's hard to get out for a few hours to catch a movie.
When's the last time you went out to see a movie, and what did you watch?
Thanks to Evan for sending this in.