Jason Calacanis is talking about a service like Netflix for audiobooks called Simply Audiobooks. They have 5,895 different audiobook titles, ship them in a blue envelope, and they call the queue a "bookshelf." Plans start at $19.95 and you can get a discount for prepaying:
This sounds a lot like Audible. I was an early Audible subscriber (but I switched to Netflix), and I believe that Audible has several advantages:
Immediate downloads of audiobooks. Yeah, you have to deal with DRM, but you don't have to wait for the book to arrive by mail. 27,000 titles, more than 4 times the selection at Simply Audiobooks. Free iPod Shuffle if you sign up for six months, or discounts on other players including iPods. Additional content including magazines and periodicals.
Competition is always good for customers. Do we have any Audible or Simply Audiobooks subscribers?