Netflix has made a controversial change to the way it provides customers a complete rental history. Netflix used to e-mail a detailed report that included the ship date, return date, and the title of the movie, but now the report is presented online and they have eliminated the ship date on all but the last 90 days.
Is Netflix worried that this information could be used against them in a case similar to the recent class action lawsuit (and resulting $2.5 million settlement)?
I spoke with a customer service representative at Netflix who said they were still working on the feature and another update was due soon. While he couldn't tell me if they were returning the ship dates to the report, he was aware of some of the analysis sites and why this information was important.
To access the 90-day and full history reports go to "Your Account" and select "View All" from "Your Rental Activity." At the bottom of the page you'll see a "Show All Returned Rentals" button (if you've setup Profiles you'll have to select "Your Rental Activity" first).
There is one feature in the new history report that I think is interesting. I'm wondering if a programmer could extract the ratings ("class=star alt="5.0 Stars") from the new report? While it won't get all of our ratings, it might be possible to save the ratings from the movies we've seen.
Is having a complete rental history important to you?