Seems everyone wants to get into the movie business these days. The Seattle Times is reporting that Starbucks will be shilling, er, promoting their first major motion picture:
"We are always looking for innovative ways to surprise and delight our customers, which is why we are so pleased to be working with Lions Gate on 'Akeelah and the Bee' as the first film to introduce to our customers," he said.
via Cinematech
If it is anything like their coffee it will be overpriced and it will suck! :)
Posted by: J | January 19, 2006 at 08:41 PM
movie marketing and promotion to
high end customers is another
division Netflix wishes to start.
In Summer NFLX hired a high powered
AOL marketing executive. Also,
the outsourced overnight shipping
and fulfillment division got another
bost this week when Netflix hired
former Post Master General. Netflix
is already shipping Used DVDs and
Magazine Cover quality movie flyiers
at an overnight speeds.
Posted by: Boris | January 21, 2006 at 11:09 AM