I detest the Netflix popup ads that seem to appear wherever I go, in spite of my popup blocker. I will never ever rent movies from a company that resorts to such annoying tactics.
There must be a lot of money in pop-under ads because big sites such as CNN, Slate and the Washtington Post are distributing these annoying ads (Wikipedia: pop-up ads). Here's just one example of a Netflix pop-under ad I recently found on my desktop after browsing:
I've been asked by non-technical people if they have a virus or spyware when they find pop-under ads, so this can't be good for Netflix's image.
A Netflix spokesperson assured me that they do not use spyware or adware to market the service, and asked that you report offending Web sites to Netflix customer service.
Netflix does allow the use of pop-under ads by affiliates (but not pop-up ads). From the Netflix affiliate agreement:
4.1.2. Links or pop-under placements on websites for which you have received express written permission from such sites to serve such links or placements and as otherwise subject to the limitations set forth in this Agreement.
What do you think?