More price testing by Netflix. Matthew discovered this offer via Yahoo! Mail:
Here's the list of plans when you click on the banner:
It looks like they're using the $4.99 price to get people to check out the service, with hopes to upsell them to the higher-level plans. I wonder what percentage of customers that subscribe to the low-cost plans upgrade to the 3-out or higher plans?
Even though the $4.99 plan is limited to two rentals per month, at $2.50 per rental it's still half the price of my local video store.