Bottlenotes - The Netflix of Wine

BusinessWeek says that Bottlenotes, with Netflix co-founder Jim Cook on the board, "Bottlenotes Aims to Be the Netflix of Wine."

The Palo Alto (Calif.)-based startup runs a Web site that matches wines to customers' personal tastes much like Netflix recommends movies. New members answer an online questionnaire and then receive their first shipment of wines based on their responses. They rate the wines online and then receive another, more customized shipment. In theory, the wines should get better with more ratings. (I hope it works better than Netflix, which still recommends Chicken Little to me after 483 ratings.)

Thanks to Davis Freeberg for sending this in.