Update: The Wal-Mart movie download site is now online at http://www.walmart.com/videodownloads. Note: you need to use IE to view the site (it looks horrible on Firefox, but it's "beta").
AP: Wal-Mart will launch a beta version of a digital movie download service today with approximately 3,000 titles. The prices for movies will be prices slightly less than Apple's ($12.88 to $19.88), TV shows will cost $1.96, and older titles will sell for $7.50. The Wal-Mart downloads will not be available for rental or be able to be burned on DVD. Like most download services (except iTunes), they will not work on Macintosh computers or iPods.
I wonder if they will be renting this movie: Wal-Mart: The High Cost of Low Price.
Thanks to Mischa for sending this in.