On the day in 2004 that Ottawa-based online movie rental company Zip.ca opened its e-doors, it didn't even have some of the very first 11 DVDs requested, sending an exec scuttling to Best Buy to get the right titles.
Tidbits from the story:
Zip.ca has 54,000 DVD titles. They are owned by Momentous.ca, a Canadian registrar. Zip.ca has 37,000 customers and 380,000 DVDs. They call the movie queue a "ZipList"