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I was surprised to see the Happy Feet DVD at Starbucks over the weekend, and they were selling it without the usual (and enviromentally evil) plastic DVD case.
I wonder if Starbucks will become a force in DVD sales. According to the New Republic, last fiscal year Starbucks sold 3.5 million music CD's (and 4 million cups of coffee per day).
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I've been hearing reports that Starbucks is loosing focus. When I sit down to watch a movie, I grab a soda and a bowl of popcorn, not a steaming hot cup of java.
I suppose they're going for the impulse purchase. I don't know - maybe they know their demographic - if anyone is prone to impulse purchases, it'd be the people paying $5.25 for a cup of coffee.
Posted by: gir | April 02, 2007 at 07:50 AM
I haven't seen the Starbucks packaging, but I hope cardboard cases don't become standard for DVD's. I have a few CD's in the cardboard cases that were tried out a few years ago, and the cases all bashed up and bent. I also dislike the DVD cases that are partly cardboard with plastic along one side and on the back - the ones I have don't "snap" properly any more and have started to fall apart. I'm always worried my DVD's will fall out of them.
I consider a DVD a long term purchase, and I expect it to come in a case that will last in the long term. There are lots of other ways to save plastic - those horrible clamshell packages that are so common these days, for example?
Posted by: kwheless | April 02, 2007 at 09:24 AM
"I've been hearing reports that Starbucks is loosing focus."
I dunno about that. It seems like their focus has always been to grab as much cash as they can get their hands on.
Posted by: hawk5391 | April 03, 2007 at 12:41 PM