paidContent was the first to report that Blockbuster paid a mere $6.6 million for Movielink, which was confirmed in a 8-k filing by Blockbuster.
We’re told the actual cash is under $10 million, a big comedown from the rumored $50 million price just six months ago and a fire sale of sorts. This after the studios poured more than $100 million—some say as much as $150 million—into trying to build the service. And, after they missed numerous opportunities to sell by not wanting to include content licenses with the deal, according to one person familiar with the situation.

Holy $%$%! They got a deal!
Posted by: heebner | August 15, 2007 at 08:40 AM
Not if it's EBITDA negative which it most likely is.
Posted by: Firstlawofnature | August 15, 2007 at 11:35 PM
It's EBCDIC positive, so it's a great deal. Can't wait for the integration from my BBO, TA and future MovieLink account.
http://en.wikipedia.org/wiki/EBCDIC
Posted by: Edward R Murrow | August 16, 2007 at 01:30 PM
Sacred cow slayer,
Movielink is available now if you can't wait. The service is ok but no one uses it. When BBI gets through with it maybe movielink will include free unlimited downloads as well. Yet another way to lose money. BTW BBI's lenders care about EBITDA even if you don't.
Posted by: Firstlawofnature | August 17, 2007 at 12:04 AM
Blockbuster just ships me movies.
Firstlawofnature, you weren't dumb enough to loan Blockbuster your own money were you? That's the only reason I can think of that your OCD manifests itself with EBITDA.
Posted by: Edward R Murrow | August 17, 2007 at 10:08 AM
"dumb enough to loan Blockbuster"
Why that's the smartest thing you've said.
Posted by: Firstlawofnature | August 17, 2007 at 11:12 AM