Blockbuster issued a press release to announce the acquisition of Movielink, Deal Includes Content Agreements With Major Studios
Gives Blockbuster Access to One of the Largest Libraries of Downloadable Movies.
With thousands of movies and television shows available in its digital library for downloading, Movielink offers customers the ability to legally download entertainment content for rental (VOD) and for purchase (EST). The service was created in 2002 by Movielink, LLC, a joint venture of Metro- Goldwyn-Mayer Studios Inc., Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Studios.
The acquisition of Movielink, which has VOD and EST license agreements with the five founding studios, as well as more than 30 other studios, television-content distributors, and foreign and independent content providers, enables Blockbuster to offer consumers downloadable entertainment content via their PCs, portable devices, television-connected home networks and approved set-top boxes.
This deal was expected (see the March 1st WSJ story), and it'll be interesting to see how Blockbuster prices the movies for Total Access members. If they continue to charge for the movies, it will give Netflix the advantage in price, but if they give them away it will add an additional expense to the costly Total Access program.
As reported earlier, Blockbuster and Movielink both use Choicestream recommendation technology, so that part of integration could be simple. Sorry Mac users (I'm one), but Movielink requires Windows.