Consumerist reports that a Netflix customer service representative went above and beyond and paid the overdraft fees due to a billing mistake.
I asked for an immediate refund to my bank account of the $18.35 and the $22 overdraft charge. I stated that I did not want the balance credited to my Netflix account, and that an immediate and complete refund was the only solution that would satisfy me. They agreed to refund the $18.35 on the spot, but were hesitant to pay me for the overdraft. After a few minutes the customer service rep came back on the line, apologized for the mix-up, and agreed to cover the $22 as well. They would issue the refund within 24 hours, and depending on my bank, I should have the money within a few days. I thanked him for "doing the right thing". The balance was in my checking account the following day. Now this is customer service, this is how you keep customers.
You can read the full account of the story online: Netflix Restores Confidence, Bank Account.