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Netflix's Sarandos Awarded Woodstock Fest Trailblazer Award

Variety is reporting that Netflix chief content officer Ted Sarandos is the recipient of the 2007 Woodstock Film Festival Trailblazer award.

In 2000, Sarandos joined Netflix and started to give retail life to a slew of films with little or no distribution.

Under Sarandos, the online mail order company's DVD library jumped from 2,000 in 1999 to its current 85,000 tiles, of which nearly 40,000 are shipped daily to 6.8 million subs.

Sarandos also spearheaded the company's original content initiative, Red Envelope Entertainment, which, along with its distribution partners, has released such films as this year's highly acclaimed doc "No End in Sight," Kirby Dick's MPAA expose "This Film Is Not Yet Rated" and Maggie Gyllenhaal starrer "Sherrybaby."

You can view a list of Red Envelope Entertainment selections on the Netflix website.

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Comments

"company's DVD library jumped from 2,000 in 1999 to its current 85,000 tiles"

Talk about PR fluff - they make it sound like all those 85,000 DVDs were on the market in 1999 and that he went out and got them for the company.

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