Hacking NetFlix : AOL Abandoning Online HD For Now

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AOL Abandoning Online HD For Now

NewTeeVee reports that AOL is abandoning online HD content, Does Online HD Matter? AOL, CBS Say No.

AOL (TWX) is phasing out its HD-like “Hi-Q” service because of low consumer adoption. Fred McIntyre, sr. VP of AOL Video, said the number of Hi-Q users was “very small, so small that we haven’t tracked it.”
Launched in November of 2005, AOL’s Hi-Q won accolades from industry analysts for providing a DVD viewing experience online. “We were pleased with the nice things people said about it, but there are things consumers care about more: finding stuff, clicking on video and it playing, browser independence,” said McIntyre.

via Paid Content.

November 02, 2007 | Permalink

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Comments

I know that fans of HD are really strong fans, but HD just seems like a non-event to me - like SACD or DVD-Audio.

I'm beginning to think that, for the average Joe, when they do go to HD they won't even know it. They'll replace their TV one day and say to themselves "Wow, that's really sharp. Guess I bought a really good TV."

Posted by:gir | November 02, 2007 at 01:29 PM