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BorrowLenses: Yet Another Camera Lense by Mail Company

BorrowLenses is another company that uses the Netflix business model to enable you to rent camera lenses by mail (we covered RentGlass last year).

Since the Netflix vs. Blockbuster debate is always interesting to watch, why not discuss your preference: Nikon vs. Canon?

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Canon, hands down.

Hi All,

Thanks for the link to our website. Let me introduce myself. My name is Max and I am one of the owners of http://www.BorrowLenses.com. It's funny that we wound up on your site, because whenever I describe to people what it is we do, I always say "we are like Netflix, but for camera lenses." Since Netflix is a common household name, people of course get it right away.

While there are of course many similarities between RentGlass and BorrowLenses (mainly in the underlying business model), there are also subtle differences. I would probably venture to say more than Netflix vs. Blockbuster. For example, we take reservations while RentGlass is first-come, first-serve. Netflix, of course, follows the same first-come, first-serve model.

I wonder if it would be worthwhile for Netflix to develop a similar reservation system? Say you know your family is coming for Christmas and you want your "Home for the Holidays" DVD to arrive Dec. 23rd. Do you guys think there's any consumer demand for something like that? Mostly thinking out loud here...

Finally, Canon has been dominating, however Nikon is making a huge push with their latest D300, D3, 14-24, 24-70 and 400, 500 and 600 VR releases. We already got our hands on a few D300s, and they are nice!

Max

Hey Max,

I actually rented from you before. You are a great site and service.

The reservation feature is awesome. I understand you have limited stock of some items, so it's convenient to have your rental "booked" for a certain date. That's a much better model then with first come first serve basis. I guess you might run into holding a lens on the shelf for a long time, not being able to send it out due to a reservation. There are always pros and cons.

Great to hear about the Nikon expansions. Lots of people I know have been holding their breath for the big stuff from Nikon.

Chris,

Thanks for the warm words and I am glad you are enjoying our service.

I am still curious if anyone has an opinion on whether or not Netflix would benefit from a reservation feature similar to ours? I think they would (say for the holidays or for a party situation based on some movie theme, etc.) Any comments?

Max

I think a reservation system at NetFlix would get abused. With ~7 million customers, you know there are going to be too many people trying to reserve every new release.

I know some people hate it, but NetFlix' current prioritization system is probably the fairest approach.

Gir,

That's an interesting argument. I guess maybe x reservations maximum per user or something like that?

Max

FYI, there is no "e" in lens.

FYI, there is no second "e" in lens.

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