In addition, Netflix also offers prior season episodes of other popular NBC series including "30 Rock," "Friday Night Lights" and "The Office." For these shows, Netflix subscribers will have the option of enjoying them on DVD or watching them instantly on their PCs at Netflix.com.
"We are pleased to expand our relationship with NBC Universal Domestic Television Distribution and be part of their innovative distribution strategy," said Robert Kyncl, Vice President of Content Acquisition for Netflix. "We have a shared interest in granting fans expanded access to and strengthening the network's key franchises."
All 4 of the NBC shows are currently available via Netflix's Watch Instantly feature.
While I'm against exclusives, Netflix has to find ways to offset competitive deals like Blockbuster's exclusive Weinstein DVD deal. The problem is that customers will have to use different services to find the content they enjoy, instead of the shows and movies being widely available from a variety of services with different features and pricing.