NBC & Netflix Announce Exclusive SVOD Heroes Deal

Netflix and NBC issued a press release to announce that they have signed an exclusive subscription video-on-demand partnership for the TV series Heroes.

In addition, Netflix also offers prior season episodes of other popular NBC series including "30 Rock," "Friday Night Lights" and "The Office." For these shows, Netflix subscribers will have the option of enjoying them on DVD or watching them instantly on their PCs at Netflix.com.

"We are pleased to expand our relationship with NBC Universal Domestic Television Distribution and be part of their innovative distribution strategy," said Robert Kyncl, Vice President of Content Acquisition for Netflix. "We have a shared interest in granting fans expanded access to and strengthening the network's key franchises."

All 4 of the NBC shows are currently available via Netflix's Watch Instantly feature.

While I'm against exclusives, Netflix has to find ways to offset competitive deals like Blockbuster's exclusive Weinstein DVD deal. The problem is that customers will have to use different services to find the content they enjoy, instead of the shows and movies being widely available from a variety of services with different features and pricing.

Comments

[Werd2406]

Hmm..i guess this is nice? I don't see how big an impact it will have though? Anyone can just go to NBC.com and watch these episodes immediately anyway...

[gir]

I too feel the industry is moving in the wrong direction. On-line delivery needs something equivalent to the first-sale doctrine.

[Edward R Murrow]

Not too exclusive:
http://www.nbc.com/Heroes/video/episodes.shtml

[eazyguy52]

But on NBC.com, the episodes don't stay there so you have a narrow time frame in which to watch don't you?

[OdomZ]

"But on NBC.com, the episodes don't stay there so you have a narrow time frame in which to watch don't you?"

That is true. The quality is also poor, lots of lag and there are 6 commercials per episode. Frequently, after the second set of commercials it rewinds to the begining of the episode, which is very annoying.

On Netflix's Watch Instantly deal, the quality is high, zero lag and there are no commercials.

[Edward R Murrow]

Quality looks pretty good to me, even in full screen mode and the price is excellent - FREE! No monthly charge makes having to deal with several 30 second commercials tolerable.

[BrayNanette]

Every body acknowledges that today's life is not very cheap, but different people need money for various stuff and not every one gets enough cash. Thence to get quick business loans and auto loan would be a proper way out.