Hacking NetFlix : NBC & Netflix Announce Exclusive SVOD Heroes Deal

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Netflix and NBC issued a press release to announce that they have signed an exclusive subscription video-on-demand partnership for the TV series Heroes.

In addition, Netflix also offers prior season episodes of other popular NBC series including "30 Rock," "Friday Night Lights" and "The Office." For these shows, Netflix subscribers will have the option of enjoying them on DVD or watching them instantly on their PCs at Netflix.com.
"We are pleased to expand our relationship with NBC Universal Domestic Television Distribution and be part of their innovative distribution strategy," said Robert Kyncl, Vice President of Content Acquisition for Netflix. "We have a shared interest in granting fans expanded access to and strengthening the network's key franchises."

All 4 of the NBC shows are currently available via Netflix's Watch Instantly feature.

While I'm against exclusives, Netflix has to find ways to offset competitive deals like Blockbuster's exclusive Weinstein DVD deal. The problem is that customers will have to use different services to find the content they enjoy, instead of the shows and movies being widely available from a variety of services with different features and pricing.

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Comments

Hmm..i guess this is nice? I don't see how big an impact it will have though? Anyone can just go to NBC.com and watch these episodes immediately anyway...

Posted by: Werd2406 | November 29, 2007 at 10:31 PM

I too feel the industry is moving in the wrong direction. On-line delivery needs something equivalent to the first-sale doctrine.

Posted by: gir | November 30, 2007 at 08:26 AM

Not too exclusive:
http://www.nbc.com/Heroes/video/episodes.shtml

Posted by: Edward R Murrow | December 02, 2007 at 11:05 PM

But on NBC.com, the episodes don't stay there so you have a narrow time frame in which to watch don't you?

Posted by: eazyguy52 | December 03, 2007 at 11:11 AM

"But on NBC.com, the episodes don't stay there so you have a narrow time frame in which to watch don't you?"

That is true. The quality is also poor, lots of lag and there are 6 commercials per episode. Frequently, after the second set of commercials it rewinds to the begining of the episode, which is very annoying.

On Netflix's Watch Instantly deal, the quality is high, zero lag and there are no commercials.

Posted by: OdomZ | December 03, 2007 at 01:31 PM

Quality looks pretty good to me, even in full screen mode and the price is excellent - FREE! No monthly charge makes having to deal with several 30 second commercials tolerable.

Posted by: Edward R Murrow | December 05, 2007 at 12:44 AM