Many readers wrote in to complain about the latest Blockbuster price increase, effective December 27th.
Some of the price increases were modest: $9.99 to $11.99, $14.99 to $16.99, $17.99 to $19.99, and even $21.99 to $29.99, but the biggest increase was on the 3-out unlimited plan: $24.99 to $34.99.
I've been a member of Blockbuster Online since July 2006, where the 3-out plan cost $19.07 with tax. In September 2007 they raised the price to $26.49, and now they're raising the price of the 3-out unlimited by mail and in-store plan to $34.99. I'm a high-volume user, and I live 6 minutes from a Blockbuster so it's convenient for me to exchange movies at the store (it's next door to Trader Joe's). Since I also have Netflix (and Watch Instantly), I'm going to downgrade the Blockbuster account to the 2-out plan.
I went to downgrade my account, and they haven't updated the change subscription page with the new prices yet:
Is anyone on the 3-out unlimited online and in-store plan still paying $17.99? I'm wondering if the price increase is based on usage.
Do you subscribe to Blockbuster Online? What do you think of the price increase?
Thanks to Ron, John, John, Arul, Gowan, David, Nathan, Clara, Chris, S.M, Adam & Dave for sending this in.
I've posted the full text of the e- mail after the jump.
As a BLOCKBUSTER Total Access™ subscriber, it's always easy to have the right movie during this holiday season with more than 75,000 titles, including great new releases like Harry Potter and the Order of the Phoenix, The Bourne Ultimatum and Pirates of the Caribbean: At World's End.
We know that during this busy time of year the convenience of BLOCKBUSTER Total Access is especially important to you. Have your movies delivered right to your door. If you want new movies right away, exchange in-store*. And with free shipping both ways and no late fees, it's easy to enjoy all the movies you want for as long as you want.
To continue to bring you the unmatched convenience of both online and in-store DVD rentals, your monthly subscription fee will change from $24.99 to $34.99. This adjustment† will go into effect on your next billing cycle on or after December 27, 2007. The benefits of your subscription plan will remain the same.
And now check out blockbuster.com where you can view exclusive footage from The Great Debaters, the much anticipated new movie starring Denzel Washington that opens in theaters on Christmas Day. This is just another example of how BLOCKBUSTER® is working to bring you exciting new entertainment features.
There are plenty of long winter nights ahead, so make sure that your Queue is filled with all the movies you want to watch next including new movie releases coming in January 2008, such as 3:10 to Yuma, The Game Plan and Saw IV.
Thanks for continuing to be a BLOCKBUSTER Total Access subscriber. It truly is the best entertainment value out there.