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Blockbuster's Movielink to Offer Exclusive Viewing of Jackass 2.5

The New York Times reports that Blockbuster's Movielink service will offer a free online ad-supported viewing of Jackass 2.5 on December 19th, a week before the movie is released on DVD and through iTunes, Amazon, etc.

The production cost, executives said, is being recouped by a license-fee guarantee, in the low seven figures, that Blockbuster agreed to pay for a one-week exclusive.

On Dec. 26, the movie will be available on download-to-own retail sites like iTunes and Amazon.com, for $10 to $15, and a DVD — including 45 minutes of extras — will also go on sale, for $30.

Beginning Jan. 1, advertising-supported streaming sites like Joost will let viewers watch the movie, or selected bits, for free. And in February the movie will be offered through cable and satellite TV video-on-demand services. Paramount will keep 70 percent of online sales proceeds, executives said.

via paidContent.

December 13, 2007 |

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