Netflix Dramatically Increasing Online Ad Spending
Video Business reports that Netflix is dramatically increasing ad spending, Netflix Doubles Online Spending.
The largest U.S. movie-rental service via mail spent $49.5 million in online ads in January, up from $24.4 million a year earlier, Nielsen/NetRatings said in a statement. Netflix trailed only online comparison-shopping site NexTag and credit-report service Experian among U.S. online advertisers, the research firm said.
Tidbit from the story: "“We’re spending less to acquire subscribers than we did a year ago,” Swasey said."
Tell the truth, nobody really clicks through and buys sh!t off the internet as this pyramid scheme of a bus model has been exposed recently here: http://online.wsj.com/article/SB120406885089594779.html?mod=yahoo_hs&ru=yahoo
Posted by:Edward R Murrow | February 27, 2008 at 11:24 PM
Netlix only spent a little over 50 million in the last three months of last year on all marketing. This includes internet, tv, free trials, etc. There's absolutely no way they spent 50 million in january on internet advertising alone.
Posted by:Ken | February 28, 2008 at 10:18 PM