Netflix To Add 1,500 Blu-ray Titles in 2008

Video Business reports that Netflix will be significantly increasing the selection of Blu-ray titles in 2008.

McCarthy also said today that Netflix will add as many as 1,500 Blu-ray titles to its existing 400 titles this year as customers ditch Toshiba’s discontinued HD DVD format and converge onto a Sony’s Blu-ray format. He said he didn’t know what effect more Blu-ray titles would have on earnings.

“It seems apparent that content will cost us more,” McCarthy said. “Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins.”

Comments

[Plus]

This HD/Blu Ray love affair is annoying. Folks are like the new hippies. Fuck you.

[MCWHAMMER]

You're just jealous because you don't have one. Simple as that. Get with the times.

[eviltimes]

Plus needs to chill out.

Unfortunately, NF will only have 1 copy of each title!

[who cares]

"Sony’s Blu-ray format" ?

[Edward R Murrow]

I had *no* idea that Jenny McCarthy worked for Netflix. As Paris Hilton says, "That's hot!"

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[Karl S]

Blu-ray disks will cost more, but the subscribers who get them will have to actually watch them rather than immediately make a copy and send the original back, which is what a lot of people do with standard DVDs.

[Rich]

The poor babies.

[David]

Any word on if NF may start to sell off their HD-DVD's ?

[CJ]

Sounds like Netflix might be considering a separate subscription plan for Blu-ray rental - i.e. different prices for different out at a time options, separate queue, etc. I can't visualize quite how it would work.

It does seem that Netflix has two kinds of subscribers - those who want as many Blu-ray rentals as they can get, and those who are perfectly happy either upconverting or just playing at standard definition.

I would also think Blu-ray renters would not turn over Blu-ray titles as fast, if for no other reason than the typical Blu-ray title has tons more extras - thus renters would hang on to them longer.

[Will squared]

A premium plan for people who want Blu-ray in addition to regular DVDs makes sense to me. If I'm expected to pay higher rates for a service I'm not interested in using, I'm jumping ship.

[leonardodicrapio]

"A premium plan for people who want Blu-ray in addition to regular DVDs makes sense to me. If I'm expected to pay higher rates for a service I'm not interested in using, I'm jumping ship."

I guess you must use the Netfix Watch Now/Instantly/Movies, otherwise you would be enraged. Speaking of which, the only way that has been confirmed (at least I think it has been confirmed) of possibly getting Netflix InstantWatching to the TV is the (latest?) LG Combo Blu-Ray/HD-DVD player.

I guess a lot of PS2 owners must've jumped ship when they realized Sony was going to end up ramming part of the cost of Blu-Ray onto the backs of gamers.

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