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« Netflix's 2007 Annual Report | Main | New Releases for March 4th, 2008 »

Netflix To Add 1,500 Blu-ray Titles in 2008

Video Business reports that Netflix will be significantly increasing the selection of Blu-ray titles in 2008.

McCarthy also said today that Netflix will add as many as 1,500 Blu-ray titles to its existing 400 titles this year as customers ditch Toshiba’s discontinued HD DVD format and converge onto a Sony’s Blu-ray format. He said he didn’t know what effect more Blu-ray titles would have on earnings.

“It seems apparent that content will cost us more,” McCarthy said. “Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins.”

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Comments

This HD/Blu Ray love affair is annoying. Folks are like the new hippies. Fuck you.

You're just jealous because you don't have one. Simple as that. Get with the times.

Plus needs to chill out.

Unfortunately, NF will only have 1 copy of each title!

"Sony’s Blu-ray format" ?

I had *no* idea that Jenny McCarthy worked for Netflix. As Paris Hilton says, "That's hot!"

http://www.askmen.com/galleries/jenny-mccarthy/picture-1.html

Blu-ray disks will cost more, but the subscribers who get them will have to actually watch them rather than immediately make a copy and send the original back, which is what a lot of people do with standard DVDs.

The poor babies.

Any word on if NF may start to sell off their HD-DVD's ?

Sounds like Netflix might be considering a separate subscription plan for Blu-ray rental - i.e. different prices for different out at a time options, separate queue, etc. I can't visualize quite how it would work.

It does seem that Netflix has two kinds of subscribers - those who want as many Blu-ray rentals as they can get, and those who are perfectly happy either upconverting or just playing at standard definition.

I would also think Blu-ray renters would not turn over Blu-ray titles as fast, if for no other reason than the typical Blu-ray title has tons more extras - thus renters would hang on to them longer.

A premium plan for people who want Blu-ray in addition to regular DVDs makes sense to me. If I'm expected to pay higher rates for a service I'm not interested in using, I'm jumping ship.

"A premium plan for people who want Blu-ray in addition to regular DVDs makes sense to me. If I'm expected to pay higher rates for a service I'm not interested in using, I'm jumping ship."

I guess you must use the Netfix Watch Now/Instantly/Movies, otherwise you would be enraged. Speaking of which, the only way that has been confirmed (at least I think it has been confirmed) of possibly getting Netflix InstantWatching to the TV is the (latest?) LG Combo Blu-Ray/HD-DVD player.

I guess a lot of PS2 owners must've jumped ship when they realized Sony was going to end up ramming part of the cost of Blu-Ray onto the backs of gamers.

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