Peerflix Shutting Down DVD Exchange Service to Focus on Ad Network
Rafe Needleman reports that Peerflix is shutting down the Peerflix DVD-trading service and will be focusing efforts on the Peerflix Media Network. Part of an e-mail sent to customers on Monday:
Effective April 23, 2008 Peerflix is discontinuing the Marketplace and DVD buy/sell/trade portions of Peerflix.com. While the Peerflix.com web site will be available beyond April 23, 2008, you will no longer be able to buy, sell, send or receive DVDs on Peerflix as of that date. While we have made considerable investments in our marketplace platform over the past four years, unfortunately the escalating costs of operating the marketplace do not make that business viable at this juncture. As we move out of the DVD marketplace business, we are focusing our energy and resources on building the Peerflix Media Network which is now the web's fastest growing vertical movie network.
You can read the entire e-mail to customers on the Webware site.
via paidContent.
What is a "vertical movie network"?
Posted by: | March 25, 2008 at 10:18 AM
Peerflix enabled you to swap DVDs with other people, but now they are an ad network focused on movies (a niche or vertical market).
- Mike
Posted by: MikeK | March 25, 2008 at 10:37 AM
Also known as the Death Knell for Peerflix.
Posted by: Rick | March 25, 2008 at 12:33 PM
Is this a case of their network only seeming to do well because of their movie swap service?
Posted by: Patrick | March 26, 2008 at 10:03 AM