Hollywood Reporter: "The device is believed to be a stand-alone product akin to Apple TV as opposed to embedding a Blockbuster-branded service in such existing devices as Microsoft's Xbox 360 or TiVo. While going it alone could give it a distinctive positioning in the crowded "over-the-top TV" marketplace, that won't come without significant investment in marketing and manufacturing, though the latter cost might be shared with a consumer electronics company that has yet to disclose its participation."
If this rumor is true, Blockbuster is taking an entirely different approach than Netflix by creating a single set-top box. Netflix is planning on working with as many vendors as they can to offer Netflix's Watch Instantly feature.
via paidContent.
3 words come to mind: "Doomed To Failure"...
Apple's barely making a go of it with their set top box and they actually have a usable UI. The studios will impose the same dumb restrictions on BB as they have on Apple.
Posted by: MikeHunt | April 10, 2008 at 12:57 PM
I agree with Mike Hunt. Doomed to Failure, as I and a ton of other consumers will not replace our cable boxes for Netflix and Blockbuster boxes.
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Posted by: AmyHO | February 05, 2010 at 02:53 PM
Agreed. This gadget just won't find its customer because everybody already has an analogue they're not going to change.
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