Blockbuster Working on Set-Top Box

Hollywood Reporter: "The device is believed to be a stand-alone product akin to Apple TV as opposed to embedding a Blockbuster-branded service in such existing devices as Microsoft's Xbox 360 or TiVo. While going it alone could give it a distinctive positioning in the crowded "over-the-top TV" marketplace, that won't come without significant investment in marketing and manufacturing, though the latter cost might be shared with a consumer electronics company that has yet to disclose its participation."

If this rumor is true, Blockbuster is taking an entirely different approach than Netflix by creating a single set-top box. Netflix is planning on working with as many vendors as they can to offer Netflix's Watch Instantly feature.

via paidContent.

Comments

[MikeHunt]

3 words come to mind: "Doomed To Failure"...

Apple's barely making a go of it with their set top box and they actually have a usable UI. The studios will impose the same dumb restrictions on BB as they have on Apple.

[Allan]

I agree with Mike Hunt. Doomed to Failure, as I and a ton of other consumers will not replace our cable boxes for Netflix and Blockbuster boxes.