No wonder they want to buy Circuit City -- the prototype stores look a lot like Best Buy or Circuit City. Dallas News has a photo of Blockbuster CEO Jim Keyes in one of the new prototype stores, and while you can see movies in the background, the center of the store is filled with consumer electronics.
Blockbuster is using a dozen Dallas-area stores to test concepts such as:
•Whether customers want to rent movies as early as 6 a.m. on their way to work, instead of after work.
•Including the option to buy a cappuccino or a fountain drink.
•Offering new technology for watching movies, reading books or shooting video at a Blockbuster.
•Whether customers would stop in more often if they or their children were entertained with a game of Rock Band on a 62-inch screen or they had access to free Wi-Fi.
What do you think? Should Blockbuster transition into an upscale 7-11? Starbucks? Best Buy?
Thanks to George for sending this in. Also seen on Gizmodo.