Breaking: Netflix & Microsoft Partner to Bring Watch Instantly to The Xbox 360

Engadget reports that at E3 Microsoft and Netflix announced that the long-rumored partnership will bring Netflix's Watch Instantly to the Xbox 360.

Microsoft says the 360 will be the only game system that allows Netflix access for no additional cost, and what's more, streaming movies can be shared with your Live party, allowing you to watch content together. Users will have instant access to their Netflix instant access queues, but it's not clear what resolution the content will be streamed at -- we'd guess it's roughly the same DVD-quality res as Roku's Netflix streamer for now, but anything could change when the service launches in the fall witht the new dashboard.

It's a perfect partnership: Microsoft can sell or rent the new releases, and Netflix adds value with 10,000+ movie and TV shows. Oh, yeah -- the Xbox 360 also plays games. The only thing missing is a Blu-ray player...

Why Microsoft's Xbox 360 over Sony's PS3? It could be that Reed Hastings is a member of Microsoft's board of directors, or that Sony might want to compete with Netflix (Sony was a founder of Movielink, which is now owned by Blockbuster).

With Xbox 360 prices as low as $299, would you buy an Xbox or Roku's Netflix Player?

Thanks to Erie, Doron & Steve for sending this in.

Comments

[Guy]

You also have to take in account updating your computer to have Windows Media Center, which may include updating to vista or a high end XP version, having a router and a reciver on the Xbox side...

[just curious]

How much is an xbox gold membership?

[Jeff]

$59.99/12 months

You don't need Media Center it's not an extender plugin.

[MCW]

Well, the only problem I can see with this, is the Xbox 360 is the loudest entertainment component available on the market, in terms of fan noise. I don't know how it would react to having to stream content, if that would put the fans in motion or not.

I've already bought a Roku player, and already own a 360, so this will just be an added option for me. I will obviously watch on the Roku player though because it has HDMI support for when Netflix is ready to go HD, and a lot of Xbox 360's (I know, probably not yours) didn't come with HDMI. Plus the aforementioned fan noise that the Roku player does not have.

It will be interesting to see if the 360 uses a different RW and Fast Forward interface than the Roku box though (Maybe the same as the one they have now), because both the Roku one, and the Microsoft video version are both not that great.

Also, you say "Why Microsoft 360 over PS3?". I may be wrong, but I haven't heard that the Microsoft deal is exclusive. Sony is having their press conference in the next few days for E3, and they will be talking about THEIR video service as well, so Netflix could have multiple partners. There's still a chance.

[Franklin]

The day MS releases a blu-ray player for the XBOX 360 is the day I buy a 360. Until then, their console is like the Olympic champion of HTPC's with a cast around both ankles. Cut the casts, MS. Cut the casts.

[RP]

Uhh.... Reed Hastings in on the Chairmans board for Microsoft, That could be why 360 over ps3, he was a shoe in for the deal.

[andyg8180]

to those of you who dont know, you dont need an Xbox Live subscription for this... all market place items are available to everyone with a 360 and internet connection... xbox subscription is for gaming...

also, its smart to choose the 360 over ps3 because xbox live is a power house... if you look at Rock Band alone, it sold 80% of its revenue through the 360 as compared to both the wii and the ps3... More people rent movies, TV, and other things directly thru the 360 rather than the PS3...

[mojaam]

What I want to know is how soon is this going to go in motion?

[timur]

The Netflix web site says that you need an Xbox Live Gold (i.e. $50/year) account. See http://www.netflix.com/NetflixReadyDevices?tb=details&lnkctr=nfrddetails3

[MCW]

Ha, I didn't even see that Gold subscription was required.

Who is going to pay $50 a year for the Instant Watch selection?! Just buy a Roku player and be done with it.

"also, its smart to choose the 360 over ps3 because xbox live is a power house...More people rent movies, TV, and other things directly thru the 360 rather than the PS3..."

Liar. Xbox Live costs $50 a year, PS3's Playstation Network online service is free. Sony have not debuted their Movie/TV Download service yet, so OF COURSE MORE PEOPLE RENT MOVIES ON 360 YOU MORON.

It's obvious when a fanboy comes around.

Also, yeah, PS3 has a Blu-ray player. Xbox 360 had an HD-DVD Player... no, don't worry, I haven't heard of HD-DVD either.

[machinegunn]

I can understand most of the complaints about the details, but I've been hoping for a deal like this for some time. I'm firmly within their target demo: I already own a 360 and have Live Gold, and I just canceled my Netflix account because I wasn't using it enough while studying for the bar exam. I'll be renewing as soon as this deal is operational.

The full press release doesn't provide any timeline. When should we expect to see this?

[hueristix]

This is absolutely terrific news. Another major partner is revealed! (and one many of us had suspected)

[DeJuan]

I have been waiting for this since I read that Hastings was on the Microsoft board. The Xbox 360 doesn't need a Blu-ray player, just like the Roku it has High Definition capabilities. I don't think Netflix added HDMI and component video if they didn't have plans to use it at some point. This new feature seems to be meant for current and future 360 owners who will be gaming online. Those that don't plan on gaming can buy the Roku.

[elving]

MCW, the Netflix press release said "Xbox 360 will be the only game system that lets users instantly watch movies and TV episodes streamed from Netflix". That sounds pretty exclusive to me.

[Tim]

I don't know what people are complaining about. It is just another option to use Netflix's watch instantly functionality. For people who haven't bought a Roku, already have Xbox Live Gold and have Netflix this is awesome. For those that have both an xbox and roku you can choose which you use. For those that have neither, choose which one works for you. So, people stop complaining and embrace that by offering all these choices Netflix is definitely planning big things for Watch Instantly.

[Jason Hansen]

I'm not sure why people are complaining either. I have an Xbox 360 Elite (HDMI), so I do have HD capability. I'm also a Netflix customer & Xbox Live Gold member. Just because this isn't for some of you, just purchase the Roku player. There are a lot of people over at the Xbox forums that are happy and this will benefit millions of people. I don't hear much about Blu-ray either considering HD DVD is gone. Digital delivery is where it's at and once Netflix goes HD... will the Xbox need a Blu-ray addon? Probably not.

[RocketTech]

Finally! Microsoft finally wised up and added access to Netflix Watch Now from 360- now all we need is official support for Watch Now in Media Center and Extender. I think this is a big addition to the Xbox' already impressive multimedia cababilities.

[Clifton H]

This is great news for us Netflix/XBox users. What is also great, yet not even mentioned is the fact that you can get on Live with your friends who also have a Netflix membership and watch movies together! This is an awesome feature for families and friends who don't have the convenience of going to the same house and watching a movie together. I feel the XBox long distance cupid arrows being used more frequently now.

[Nflx Newzie]

Stockholders beware !
What Nflx hasn't made public is the absolute lack of interest in the Roku box ... so what makes you think Nflx customers are going to flock to their 360s to see the same crappy old movies and tired old TV shows ?

[Brandon]

I had been considering the Roku box, but I had not been able to justify that I would use it enough on the TV to make a difference. I have also been wanting an XBox 360. Thus, it would be excellent if I could combine the two purchases though I hate that I will be shanghaied into paying for the Gold subscription.

Digital delivery is where it's at and once Netflix goes HD... will the Xbox need a Blu-ray addon? Probably not.

Yeah, if you only like old and/or crappy movies. I mean, don't get me wrong, I have watched a good bit of stuff on Watch Instantly, but from the perspective of movies, almost everything that is worth watching is at least 5 years old; and I cannot think of any recent blockbusters that are on it (feel free to correct me). I know that a lot of people are crying out that digital delivery is where it is at, but even if Netflix gets HD on Watch Instantly, it will not replace Blu-Ray unless Netflix can get a hold on new releases. This is not to say that I don't enjoy watch instantly, I just don't see it becoming ubiquitous until this issue is resolved. Also, I know new TV programs are available through it.

I do wonder though that once HD is on Watch Instantly if I could get away with Watch Instantly + HD Movies on Demand from cable in an effort to avoid Blu-Ray. Of course, I think DVD quality is "good enough" on my TV so I would probably just Netflix the DVD and just not worry about HD for the time being.

[anotherscott]

re: "Who is going to pay $50 a year for the Instant Watch selection?! Just buy a Roku player and be done with it."

Even if you have to pay $50 a year for it (which seems unclear), that's still less than half what you have to pay Netflix ($8.99 a month).

Or do you still have to have a netflix subscription to watch the instant movies on an xbox?

[Donuts]

Boo Xbox! Yay Wii!

[CopaceticOpus]

This is great news, but not a potential replacement for Blu-Ray. There's no way your internet connection can stream anywhere near the amount of data on a BR disc. Even if they upgrade to "HD" it will be super-compressed HD (think blotchy areas in place of crisp colors.) If that quality is good enough for you, that's great, but not everyone will like it. Furthermore, if broadband providers start charging by usage, streaming HD content will start becoming way more expensive than receiving it by mail.

[Leo]

This is most terrific news for me, and avid 360 and Live player. I am very much looking forward to this.

[machinegunn]

To answer some of the questions raised above:
-Yes, you must still pay for Netflix (though some of the cheaper plans still include unlimited WatchNow).
-Yes, you must pay for Xbox Live Gold ($50 normally buys you 13months- a year at least).

To answer my own question from above:
I've been reading that this will be available "in the fall" or "for the holiday season". I think this means Thanksgiving time is a safe assumption. Anyone want to confirm/speculate?

[and once again I'd like to complain about having to login for comments here and then do a captcha. it never saves my login info, even for a day. even when i click the box to keep me logged in and haven't cleared my browser. it makes me not want to comment. mike, please try to fix.]

[Stupido]

Im glad most of you arent my friends cause you all are a bunch of crybabies. This freaking rocks. People who keep talking about Blu-Ray, cant you see its going to fail in 2 years anyway! Removable media is GARBAGE! Go buy a bunch of blu-ray discs that way I can laugh when you are selling them at movie gallery for .50 cents in a year. We'll be streaming hi-def movies ASAP! Verizon, AT&T, Netflix, Microsoft. The capabilities are HERE NOW! Maybe not in your city but they will be, just like you moved from dialup to DSL to OH! FIBER! Its coming, DONT BUY A BLU_RAY! quit griping, this is great news.

[ZeroCorpse]

I love my 360, but hate Live Gold (once you give Live a credit card, they will automatically charge it unless you call tech support in Mexico and BEG someone to cancel your automatic renewals).

The Xbox 360 is LOUD. It would stink as a primary entertainment unit. It's great for games. Sucks for movies.

The Xbox 360 is at least four times larger than the Roku box.

The Xbox 360 uses 138 watts of power, on average. The Roku box uses 5 watts at its heaviest strain. You're spending 133 watts of your electricity bill to watch the same content? BAD DEAL.

Finally, the wear & tear of watching a bunch of movies on your device will lead to its eventual, possibly early, demise. It would cost you $99 to replace a Roku box (probably later, too, as it has no fans and doesn't get as hot as an Xbox 360), while it will cost you $300 to replace your Xbox 360.

Paying $50 a year in addition to the Netflix subscription fee is the cherry on top of this bad idea.

This is only a good option for Xbox 360 owners who don't see the value in spending their $99 on a Roku box instead of spending it on an electricity bill.

[washington]

Already have a 360, Gold subscription, and a Netflix account, so this is fantastic news for me. I got rid of cable tv months ago and I'm really not missing it.

[washington]

I should add that I also love Blu-Ray and my PS3. More options is a good thing.

Most of you are IDIOTS! the ONLY reason there aren't new releases on Instant Watch is so the service continues to be a FREE addition! Otherwise there would be a price increase.

[Paul]

YES! added bonus for those like me who have netflix, xbox360, and already have Gold membership. WHOOHOOO! I have a PS3 and Wii too so... it's all good. (-: PS3 blu-ray is sweet.

[Edward R Murrow]

These two announcement look sort of relevant: http://biz.yahoo.com/paidcontent/080716/1_325498_id.html?.v=4

http://www.paidcontent.org/entry/419-now-sonys-ps3-movie-download-service-launching-seven-studios-signed-on

[lovgun7]

The people that will benefit from this the most are people that own a 360 with gold membership and already have a netflix subscribtion, like me .... im not one of those that will say "well i have to pay 50 bucks a year now????" i game online alot so thats just something i choose to do.

Microsoft would not have partnered with netflix unless they knew it was an exclusive deal.

about the 360 blu ray player.... its not happening. microsoft already said they're focusing on streaming video and nothing else i guess this is what they ment.

now that 360 has got another price drop i can already see the ps3 declining

[Peter]

I as a 360 user think this is great. The only next feature is that Netflix needs to come out with more movies or perhaps a different type of subscription which gives users more movies to newer movies. This is something that Netflix needs to look at instead of sending them out. Plus streaming in HD verse SD. I think that Netflix and MS are on the right track for the future and if netflix.