Netflix has sent users an e-mail notifying them of a $1 per month additional fee for Blu-ray rentals.
Jessica Tietz, Netflix's VP of Marketing, explained the reason for the Blu-ray increase on the Netflix Blog:
Hi, Jessie Teitz here, VP of Marketing. This message is for everyone who rents Blu-ray movies from Netflix. You might have heard that we've been talking about changing our prices for Blu-ray movies because they cost more than standard DVDs. To make up for this significant cost difference, we've decided to charge a little bit more for those who want to rent Blu-ray movies. On November 5th, we'll start charging an extra $1 a month for Blu-ray access. For our members on unlimited plans, $1 a month for unlimited access to Blu-ray movies is a great value. We have more than 800 Blu-ray titles, and growing, for you to enjoy as part of your Netflix subscription. We think you'll agree, a $1 increase in your monthly subscription is pretty modest for you to enjoy this compelling format. If you don't want to pay $1 more a month for access to Blu-ray movies, simply remove the Blu-ray access on your account and your monthly subscription cost will stay the same.
How do you feel about the price increase? How would you rate Blu-ray availability from Netflix?
Thanks to Eric, Michael, Calin, David, Tim and Kortan for sending this in.