“Let’s say there’s a couple things I want to see,” she said. In that case, she will sneak into the queue and move her movie to the top, often dashing the hopes of her husband, Grant, a reactor operator at a power plant, at the last moment.
“My husband had looked at the mail and thought a guy flick was coming in, and it’s a chick flick,” Ms. Newton said of a recent dust-up. “He’ll go back through and move stuff back up the queue. It’s who keeps up with the queue, as awful as that sounds.”
They recently cut back from a two-disc $13.99 monthly subscription to the austerity plan of one disc at a time, $8.99, putting all the more pressure on who wins the battle of the queue.
“Right now we have, ‘Man on Fire,’ ” she said. (The 2004 film stars Denzel Washington — decidedly not a chick flick.) “We’re not sure who put it there,” Ms. Newton said skeptically. “He’s saying it wasn’t him. He hasn’t watched it yet. If he doesn’t watch it in the next few days, it’s going back.”
Rolling Stone listed Netflix CEO Reed Hastings as #33 on a list of people that are Agents of Change.
WHAT HE'S CHANGING: Our idea of watching movies. His new Netflix on-demand service reshuffles the way people rent films — instantly, over the Internet, for one flat fee a month. It's the most appealing, legal alternative to bootlegging — and could save Hollywood from the same fate as the music business.
ENEMIES SAY: "Netflix doesn't really have or do anything that we can't and don't already do ourselves," said Blockbuster CEO Jim Keyes last August.
Click here for the full list of new releases this week (134).
Todd Yellin, director of product management at Netflix, announced new personalization features that will be rolled out to all customers in the next week.
"As we do with all new features, we will rapidly iterate and improve on what we launch—particularly on the ability to mix and match categories to improve on the personalized genres we offer. Any feedback you have is appreciated as we strive to perfect and expand these features."
Blockbuster OnDemand will join Netflix Streaming and Amazon Video On Demand on TiVo DVRs in Q2, and Blockbuster will also sell TiVo DVRs in stores. More info on HackingBlockbuster.
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