Netflix Raising Blu-ray Subscription Plan Prices April 27th
Netflix will be raising the subscription price for Blu-ray customers by about 20% on April 27th. Netflix's Steve Swasey on the reasons behind the price increase:
"This is still a great value when you consider it’s unlimited rental and Blu-ray discs cost about 30 percent more than standard definition discs. Other rental services charge a $1-$2 premium per rental transaction.
Netflix is buying more titles on Blu-ray to accommodate the increasing number of Netflix members who prefer renting movies on Blu-ray over standard definition DVD. In fact, the Blu-ray selection at Netflix has grown more than 60 percent in just six months to more than 1,300 titles, and is continuing to expand quickly.
Blu-ray discs are substantially more expensive than standard definition DVDs – often as much as 30 percent more. More Netflix members are choosing Blu-ray – almost 10 percent now."
You can turn Blu-ray DVD access on or off by going to "Your Account" and selecting "Manage Blu-ray access."
Here's the new subscription pricing for Blu-ray titles:
Update: Here's the e-mail that they're sending to customers: