Netflix today announced a deal with Sony to add Netflix Streaming to Bravia Internet Video-capable TVs and older Bravia models through the Bravia Internet video link module. Sony joins Netflix hardware streaming partners Microsoft, Roku, LG, Samsung, TiVo, and Vizio.
“Sony has been a world leader in consumer electronics for decades,” said Netflix Chief Executive Officer Reed Hastings. “We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs.”

"What was missing from this announcement? The PS3, due to an exclusive deal with Microsoft for the Xbox 360."{{cn}}
Posted by: Ishtar | July 09, 2009 at 10:57 PM
Now what's truely missing is a return/addition of Sony studios things to IW.
Posted by: tsrblke | July 10, 2009 at 10:26 AM
I was surprised to see this happen considering Sony's stake in Sony Pictures/Columbia....I believe there was a past announcement indicating they were going to stream content from SonyPictures to Bravia televisions, seems like a bit of a conflict of interest...anyways, its nice to see that the wiser decision was made to offer consumers content from all studios by partnering with Netflix.
Posted by: shetaan819 | July 10, 2009 at 10:29 AM
Doesn't matter whether Netflix can stream to 7 or 70 devices - content is king. IMHO, all Netflix is streaming now is crap and not worth watching.
I'll be shocked if the studios ever allow Netflix to stream the studio's best content.
Posted by: Edward R Murrow | July 10, 2009 at 02:03 PM
"...all Netflix is streaming now is crap and not worth watching."
I'm glad I don't share your honest opinion. I consistently find quality content on Netflix IW that I might have missed otherwise. My Roku is easily the best value in my entertainment center. My friends and family almost always check the Roku before Cable, and before turning on the Wii, PS3 or DVD Player.
Posted by: Kam | July 10, 2009 at 05:48 PM
I forgot to mention (on topic) that I own an older Sony Bravia LCD that is compatible with the Bravia Internet Video Link. If anyone wants an example of an overpriced web video option with notoriously underwhelming content (so far), the reviews suggest the Bravia Internet Video Link is it.
Posted by: Kam | July 10, 2009 at 05:56 PM
I'll be shocked if the studios ever allow Netflix to stream the studio's best content.
How many volts would you like?
Content is fine, quality is fine for people that do more than sit around, watch movies and complain that they have seen everything.
My guess is that if streaming was available for first run theatre movies, you would complain about Netfilx not having it before it is available in theates.
Posted by: Fiver | July 11, 2009 at 03:35 PM
No Problema - I have had two PS3's and two Roku boxes hooked up to my two big screen HD LCD TVs for about a year now. They're on HDMI 2 and 3 ports (cable box is on port 1). No interest in having a Netflix player built into the TV.
Posted by: CJ | July 12, 2009 at 09:16 PM
I have mixed feelings about TV's plugging straight into the internet. I'd hate to have a DSN (denial of service) attack screw up my TV watching and instead have all channels show a loop of infomerials. Or be watching a program and get the Blue Screen of Death. I can see it now...
"The following TV program you want to watch requires you to upgrade to Flash 1000 but your CPU/Memory can not support it. Please upgrade your system."
Posted by: dAVe | July 13, 2009 at 10:35 AM
Sony is no doubt well going company today in every product. Nice info!
Posted by: Facebook Developers | July 21, 2009 at 04:31 AM