The controversy swirling around vending these days is in the role of hot new releases. As Blockbuster and NCR gained learnings from the vending channel, we are discovering several challenges that relate to hot new releases. First is price. While the consumer certainly enjoys the value of $0.99 movies, we are concerned that from the cost of production through the expense of retail distribution, $1 per viewing is not a sustainable industry model. A recent USAToday article, for example, said if consumers figure it’s only worth $1 to see a movie at home instead of the $4.50 or so charged by rental chains and video on demand, then it could cripple the economics of today’s movie business.