Bloomberg reports that sources with "knowledge of the plans" said that Apple will announce a new $99 Apple TV with Netflix streaming tomorrow.
The streaming service would be available on the revamped version of Apple TV, due to be introduced tomorrow in San Francisco, said two of the people, who asked not to be identified because the plans haven’t been made public. Users would pay a subscription fee to Netflix for the service, the people said.
Programming from Netflix may enhance the appeal of a product that has been called a “hobby” by Apple executives and hasn’t resonated widely with consumers. The Cupertino, California-based company is due to release a $99 version of Apple TV, $130 less than the current model, people familiar with the plans said last week.
I'm wondering if Roku heard about the rumored Apple TV and lowered prices yesterday in advance of the announcement. I was just guessing about Apple TV with Netflix support last week, so it'll be interesting to see what Apple announces tomorrow.
I'm also wondering if Apple is considering buying Netflix (no inside information, just guessing). Netflix streaming adds a lot of value to Apple iOS devices, and with Apple's resources Netflix could really compete with HBO and Showtime.
What do you think? Would you buy a Roku (with 50 channels) or an Apple TV (with iTunes, Netflix, and possibly apps)? Will Apple buy Netflix? The Apple event tomorrow should be very interesting.