For the second time this week Netflix issued an apology on the Netflix blog. Netflix CEO Reed Hastings apologized for an attempt at humor during an interview with The Hollywood Reporter:
THR: American services when they enter the Canadian market typically charge the locals more than they charge stateside. Why the discount for Canadians?
Hastings: We want to provide an incredible value for Canadians, and it's the lowest price we have anywhere in the world for unlimited screenings. And anyone can try it for free for a month. It's pretty addictive.
THR: Are you concerned that American Netflix subscribers will look north and ask for the same discount Canadians get at $7.99?
Hastings: How much has it been your experience that Americans follow what happens in the world? It's something we'll monitor, but Americans are somewhat self-absorbed.
Here's his apology, including the tidbit about a U.S. streaming-only plan:
My Big American Foot is in my mouth. Yesterday, I made an awkward joke with a reporter in Toronto about Americans (like me) being self-absorbed relative to Netflix pricing in Canada. I was wrong to have made the joke, and I do not believe that one of the most philanthropically-minded nations in the world (America) is self-absorbed or full of self-absorbed people. The pricing Netflix is offering in Canada, $7.99 per month, does not include any DVD-by-mail option, and that is why it is cheaper than our $8.99 USA plan which has both DVD-by-mail and streaming in one plan. We are looking at adding a streaming-only option for the USA over the coming months. My apologies to anyone offended by my self-absorbed comment. Sincerely,
Thanks to Tom K, JL, Mike, and everyone else for sending this in.