Home Media Magazine reports that Warner Bros. DVD sales have increased 15% since Netflix & Redbox delayed new releases 28 days:
Warner Bros. Home Entertainment’s 28-day delay of new-release movies to Redbox and Netflix has helped increase packaged-media sales 15% since implementation of the strategy earlier this year, Time Warner Inc. CFO Martin said. Speaking Sept. 23 to an investor group in New York, Martin said early feedback on the kiosk embargo — also imposed by 20th Century Fox Home Entertainment and Universal Studios Home Entertainment — has improved cable video-on-demand 20% to 30%. Time Warner helped spearhead day-and-date VOD releases with DVD and Blu-ray Disc.
“You make money in the film business by putting your content in appropriate windows that matches up with the way consumers like to use it,” Martin said.
The 28-day delay is helping increase DVD and Blu-ray sales, so it looks like it'll be here to stay.