Ted Sarandos, Netflix's Chief Content Officer, speaking at the paidContent Entertainment conference, said that Netflix is no threat to cable TV, but is a complementary service. Sarandos also talked about the change in customer interest from DVD to streaming:
TV streaming is 50 percent: Sarandos reflected on how things have changed when it comes to doing deals. “It was almost four years ago that we started streaming content. We did the deals we could get—in other words, we got junk,” Sarandos said. “But that eventually led us away from movies and towards TV content. The outcome is that steaming TV content has become half of all the viewing hours on Netflix. TV has never been never more than 20 percent on DVD.”
Sarandos also confirmed that Netflix is not considering ads for streaming or on the website.
What percentage of your streaming viewing is TV and movies?