The Wall Street Journal reports that Hulu's owners are considering changing the online TV and movie service into an online cable operator.
The free online television service has become one of the most-watched online video properties in the U.S. and a top earner of web-video ad dollars since its 2008 launch.
But its owners—industry powerhouses NBC Universal, News Corp. and Walt Disney Co.—are increasingly at odds over Hulu's business model. Worried that free Web versions of their biggest TV shows are eating into their traditional business, the owners disagree among themselves, and with Hulu management, on how much of their content should be free.
I'm a Hulu Plus subscriber, and while I'm disappointed that most of the free Hulu offerings are not available on TVs through Hulu Plus, I love the huge selection of TV shows and the way Hulu notifies you of new episodes. If Hulu is going to compete with the cable companies, they'll also have to really expand the number of movies they offer.
I'm interested in seeing if Hulu's owners can create an online cable company that can compete with the big cable companies (the first à la carte service?). The WSJ article gives some insight into the discussions going on behind the scenes that are reshaping the way we watch TV online, and it'll be interesting to see what they do with Hulu in the next year or so.
Do you use Hulu or Hulu Plus? What do you like or dislike about the service?
Thanks to FearNo1 for sending this in.