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Netflix is again offering a free month offer that customers can share with friends and family.
April 20, 2011 | Permalink
I like how Netflix sends this stuff out and offers the paying customer nothing for the business referal.
April 20, 2011 at 04:45 PM
Am I just being dense or is this no different than the regular one-month free trial that is pretty much available any time? Is there some benefit to having your friends' and family members' free trials associated with your account, like getting discounts for referrals or something?
April 20, 2011 at 04:48 PM
A long time ago didn't you used to get a free month for every one who signed up? I just round filed mine.
April 20, 2011 at 06:32 PM
They used to offer an extra free disc for every new member that signed up. They got rid of it a year ago and I no longer bother referring anyone. It's Netflix... everyone knows about it... which is why they need to offer the free disc even more now so their current members will bother to even try to convince someone to sign up.
April 20, 2011 at 07:18 PM
That's true. I signed up a few months ago and I got a free month of service. How is this any different.
April 20, 2011 at 07:21 PM
Of course its no different then the normal free-trial. If you already got one free month why would you think you deserve a second one? Should you just continue to get free month after free month? Its marketing, netflix is using word of mouth.
April 20, 2011 at 09:07 PM
I was stupid enough to make a new account with a 3 month gift card, so I didn't even get a free month.
April 20, 2011 at 11:25 PM
I got this in the mail (snail mail) the other day. I prob give this to friends at the gym.
April 21, 2011 at 02:06 AM
Uh. Most of you people are missing the point. This is for you to pressure, err, I mean, suggest your friends use Netflix. Sure, they could sign up all on their own, but if they see an e-mail from you with a nice little free month attached they are more likely to give it a try than if they are left to their own devices. It's like when you goad your friend into watching a film for months and months and they just won't do it and then you leave a copy of it at their house and they call you and say "Hey you left your movie here" and then you respond with "Yeah I'll just pick it up when you're done watching it" and then you damn well know they'll watch it just because they feel guilty. That's some real Seinfeld shit right there, is what it is.
Seriously, people. How are you missing that?
April 21, 2011 at 02:16 AM
Sorry Netflix; with my very large dvd saved queue and your streaming problems during prime time, I cannnot reccomend your service to any of my friends. buy some dvds with all that streaming money your making and resolve your problems with att (they're not my problems because things were working just fine untill 3 months ago) and then maybe I will.
April 21, 2011 at 09:42 AM
Yeah...I've gotten like 10+ friends and family to sign up for this service and have received nothing for my efforts. These mailings go straight in the trash now. They should offer some incentive for me to do their marketing for them.
April 21, 2011 at 10:09 AM
So instead of getting Mad Men Season1 Disc 1 yesterday (as expected) I get this phony envelope with this referral scheme instead??
April 21, 2011 at 10:11 AM
Boo, Netflix. Give your current customers something in return for referring new customers. Cheapskates.
April 21, 2011 at 11:51 AM
What the hell is with all you entitlement whores? Netflix owes you something for being a loyal customer? How about continuing to provide a good service that returns a good value for a low cost? Is that not enough? What do you want, a rewards program? Do you not think them giving you a "free month" to "give" to your friends isn't a nice incentive to help you sell a service that you enjoy? You're telling your friends how much you love Netflix anyway, and despite the fact that it is used a blatant marketing tool, Netflix are trying to help you along with that.
I don't get it. You want WHAT exactly for participating in a perfectly legitimate business transaction? What does Netflix owe you? You pay them money for service rendered. Do you expect your favorite restaurant to give you 15% off each time you visit simply because you go there a lot? Do you expect a gas station to give you a free tank of gas for every ten? Does a hooker owe you a freebie for every five friends refe... errr... errr... nevermind.
No wonder America sucks.
April 21, 2011 at 05:53 PM
BP, referral bonuses are common in the business world and I'm sure you know that. If Netflix gets a new customer because I shilled them to my friends, then yes, I do expect something in return.
Perkins Cobb |
April 21, 2011 at 06:31 PM
Referral bonuses are used to get people to refer something they wouldn't normally bother with. No sensible business gives such a bonus if they don't need to. As BP said, thinking you're owed something is just an entitlement - do it or not, up to you.
April 21, 2011 at 06:49 PM
Exactly, and I would not normally ever bother to forward some corporation's sales pitch to a friend unless I was offered an incentive. I mean, who would do otherwise? In a capitalist society, anybody who helps out a profitable corporation without compensation is the ultimate stooge.
Perkins Cobb |
April 21, 2011 at 08:01 PM
"Do you expect your favorite restaurant to give you 15% off each time you visit simply because you go there a lot?"
FWIW, my local pizza place has a punch card system where I buy 6 (get 6 punches) and I get a pizza for free.
Now I wouldn't say I expect them to offer this deal, but I certainly buy more pizza from them then from anywhere else. Incentives are often just good business.
April 21, 2011 at 08:42 PM
So Perkins would dupe a friend into subscribing to a mediocre service as long as there is something good in it for him. Nice.
April 21, 2011 at 11:32 PM
There is no sense of entitlement in expecting something in return from Netflix for referring friends and family to the service. Why should I get nothing when I'm essentially giving the company a layup?
The simple fact of the matter is that -- with its consistent streaming problems, scratched DVDs, etc. -- Netflix will NEVER live up to its end of each business arrangement 100%. I live up to my end of the bargain by allowing Netflix to automatically bill me each month through my credit card. If I'm not able so stream something when I want to, or if I get a bum disc in the mail, Netflix has, by definition, failed me. Send me all the make-good discs you want, Netflix; you're never going to be able to make time for me to watch those discs in the future or replace the time I've spent contacting customer service, etc.
Long story short: because Netflix will never completely live up to its end of a very simple business arrangement, the company should ABSOLUTELY offer some sort of incentive to its longtime customers. Period, the end.
April 22, 2011 at 09:35 AM
Brian, you are the poster child for entitlement.
You are getting exactly what you pay for out of Netflix, which includes the occasional missed delivery, scratched disc or dropped stream. If you wanted guarantees you would be paying double or triple.
So if you think the service is a value, pass it on to your friends so they can benefit (helping your friends is an incentive to some, just not you or Perkins, apparently). If you think the service is not a good deal, then don't pass it on to your friends, but please ask them to kick you in the balls for paying for something you don't enjoy.
April 22, 2011 at 10:34 AM
Nice, Hank. I guess I now know who was being referred to in today's "Comment Policy" posting:
"The personal attacks are intensifying and the language is getting out of control, and it has to stop."
The secret to dealing with people like you is to not engage them. However, I will point out that my argument was reasoned and expressed an opinion on a service that I pay for (which I AM entitled to) without resorting to name-calling or other lapses of logic. "...but please ask them to kick you in the balls for paying for something you don't enjoy." Really, Hank?
April 22, 2011 at 10:56 AM
It was an opinion, but it would be a stretch to call your post reasoned. Unless you consider paying for a service for which you think you're getting ripped off "reasoned".
It's not a personal attack at all. I'm calling your post dumb, not you personally. Now, if you continue to try to explain how your post could possibly make sense and not be the epitome of "entitlement", then you probably are in reality, dumb.
April 22, 2011 at 12:15 PM
Actually, Hank, my post was very well reasoned. Why should I expect a service that I pay for to be anything but superior? Is that what things have come to in this country?
It is Netflix's responsibility to provide superior service no matter what price one pays for its various packages. If the company chooses to price its streaming-only service at $8.95/month (or whatever it is right now), I want 100% satisfaction at that price point. As a consumer, that's what I expect. Anything less is unacceptable.
In lieu of the 100% superior service that Netflix has proven itself unable to provide (and please feel free to chime in here, anyone whose Netflix experience has been absolutely perfect), it is not at all unreasonable to expect some sort of added incentive to longtime customers for referrals.
One last thing, Hank: I never said I felt like I was getting "ripped-off" by Netflix. The price I pay for my monthly package is reasonable, but the service could be so much better.
April 22, 2011 at 12:46 PM
Sorry Brian, but you do come across as having a sense of entitlement.
Expecting good service for $8.95 a month is reasonable. Expecting perfect service is not.
Opining that you'd like an incentive for referrals, or that you won't give a referral without one, is reasonable. Expecting that NetFlix will *never* ask you to make a referral without providing an incentive is not.
April 22, 2011 at 01:05 PM
Gir, I'm sorry, but I disagree. Any time you settle for less than the best for a service -- regardless of the cost -- you lose a little more ground to THE MAN. You don't pay a mechanic to "sort of" fix your car, do you? Do you pay an airline to "sort of" get you to your destination in one piece? These are ridiculous analogies, but the fact remains: I don't pay Netflix to "sort of" live up to their end of the bargain. Obviously, the situation hasn't reached a breaking point with me yet, but there are cracks in the dam.
Perhaps it's an indication of exactly how beaten down the average American is that someone who expects performance from a service provider can be labeled "entitled."
April 22, 2011 at 02:14 PM
I would say it is more indicative of how willfully manipulative the average American has become of their own sense of self worth and of their value as consumers that they believe they can strike out to the business class and shove damned near unreasonable mandates in their face and expect them to acquiesce.
By your standards no one should ever make a recommendation based on a personal opinion unless they are given accommodations for it. That's grafting, pal.
You're like an anti-objectivist, and that's just as repulsive as objectivists themselves. YOU are the reason corporation have become even more unreasonable towards the American consumer. They have a legal mandate by their shareholders to be unreasonable, but they take it to a new level when they find that they are under attack for simply making more than whatever arbitrary number you set forth.
You know what I expect from my barber or mechanic or veterinarian or exterminator when I pay them to fix my car? I expect my hair to be cut, my car to be fixed, my dog's balls to be in a sterile container somewhere and my house to be bug free. You know what I expect when I suggest that my friends use frequent their business because they did such a good job? I expect a hardy handshake, a extremely sincere thank you and maybe a beer, depending.
But Netflix aren't any of the above, and they aren't providing a service that can be metered in any traditional way. When I pay them a fee I expect to get that fee's worth in service and content. I get that. Far more than that, actually. When I suggest my friends use Netflix because I love their service? I expect Netflix to use those heightened subscription numbers, and the accompanying higher profit, to buy more and better content and to improve their service.
I expect nothing more and am delivered nothing less. If they drop the ball, I stop pimping their service until they pick it back up.
Should Netflix help me for helping them (even though I am really helping my friends, not Netflix)? Hmm, that is an interesting proposition. Let's see... your livelihood depends on you eking out every last penny of income from your business that you can. A customer of yours will refer a friend to your business, but only if their next job is done free. And, oh by the way, only if their friend's first job is free, too. You do not risk losing your existing customer if you say no. Sure, you could gain a customer by saying yes, but this sets a dangerous precedent, and you really can't afford the lost income of one job, let alone two. So what do you do?
Netflix can easily afford to do this, but just because they can doesn't mean they have to or should. If you answered "no" to the above but still think Netflix should then you are being extremely disingenuous and apply different standards to yourself than you do another business for no other reason than because it is another business and, most likely, bigger than yours.
Which puts you in possession of the number one trait that defines THE MAN: hypocrisy.
April 22, 2011 at 02:43 PM
Hey Brian, hook me up with those SUPERIOR services that provide you with the ultimate service you're talking about and charge a pittance for it. I'm hoping they offer you a big fat bonus for the referral, I wouldn't expect you to help them (or me) for nothing.
Seriously. A few examples of the kind of business you're talking about would do wonders to support your argument. Or is this just a little fantasy you're having?
"This country" has chosen cheap over "superior" almost every time. You seem to want both - I see a very curmudgeonly future for you.
April 22, 2011 at 11:09 PM
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