James Rocchi, Netflix's former in-house movie reviewer, makes an interesting case for Netflix to hire staff movie reviewers to help differentiate Netflix and improve the customer experience.
You’d have a lively blog, you’d have a video-on-demand review show, you’d have interviews that’d guide customers to the back catalog, you’d have reviews, you’d have interaction — and you’d have customers who saw Netflix as a fun place, not just a semi-frustrating way to waste time hunting for movies and not pay late fees. But I get if you guys want to stick with what you’re doing — economy for customers, a comfort level for yourselves, never taking a position on if a movie’s any good or not, a massive and unguided inventory and a bland, faceless customer experience.
What do you think? Does Netflix need staff movies reviewers again?