The MSNBC Technoblog cites a study by The Diffusion Group of 500 Netflix subscribers that predicts 12-15% of Netflix subscribers will quit the service.
But now, this targeted report from TDG appears to show some compromise on the part of Netflix members, while still registering their disappointment over the new pricing plans: 70 percent of the respondents said as much when asked.
Due to the price increases (i.e. a plan that included both DVDs and streaming went from $10 to $16), TDG found that 44 percent of the report's participants were likely to cancel their DVD subscription, while keeping streaming; 34 percent would do the opposite. At least in this questionnaire, streaming seems to have the edge.
Those who said they'd ditch Netflix entirely named "a rental kiosk like Redbox" as the number one replacement option (42 percent), while 17 percent were prepared to check out streaming alternatives, such as Hulu Plus and Amazon.
Now that the dust has settled, what are you going to do? Have you changed plans or quit Netflix? If so, where are you watching or renting movies?