The LA Times reports that the Sundance Film Festival will be making the Sundance films available on many popular online video services, including Netflix streaming:
It's hard enough to get into the Sundance Film Festival — more than 10,000 features, documentariesand shorts were submitted for just a few dozen slots in this year's festival. But it's almost equally hard to leave the nation's top gathering for independent film with a distribution deal. Only a handful of Sundance titles receive a meaningful theatrical release.
Determined to break that distribution bottleneck, the Sundance Institute on Wednesday launched an initiative that for the first time packages festival films under the Sundance name and offers them for simultaneous viewing on six of the Internet's biggest video platforms — Apple Inc.'s iTunes,Amazon.com, Hulu, Netflix Inc., Google Inc.'s YouTube and Rainbow Media's SundanceNow.
What a great way to get independent films exposure and revenue.