The Roku Player has more than 300 channels, and the Roku blog explains private channels, or channels that don't show up in the Roku Channel Store.
We are closing in on 300 unique channels this week in the Roku Channel Store. There you will find channels that range in topic from movies and TV to music, sports and special interests. However, not all channels available for Roku can be found in the Channel Store. A significant number are published as private channels. While private channels look and feel similar to channels found in the Channel Store, they are in fact, very different.
Roku does not review or approve private channels. So why would a developer choose to release a channel as a private channel instead of submitting it to the Roku Channel Store? A few reasons:
- The channel isn’t ready for the Roku Channel Store. Developers use private channels to test their apps during the development process.
- The channel contains content not appropriate for the Roku Channel Store. An adult-oriented channel is a good example of a channel that Roku would not publish publicly.
- The channel contains content that is confidential or intended for members or employees in a specific group or company. For example, a company might develop a channel that contains training videos for franchisees.
Interesting tidbit: more than 25% of Roku users have installed a private channel.