Sydney Findelstein, in "Another View" in the NY Times, put together a list of the worst CEO's of 2011 and included Netflix CEO Reed Hastings:
My final entry in the Worst C.E.O.’s of 2011 is Reed Hastings of Netflix. And if ever a chief executive found himself in the midst of what the economist Joseph Schumpeter called creative destruction, it is Mr. Hastings. New businesses destroy old ones, and in this way innovation and capitalism progress. Certainly that’s the story of the demise of Blockbuster at the hands of Netflix.
In 2011, Mr. Hastings took on the challenge directly by splitting Netflix into two parts, the original DVD mail-order business and the emerging online streaming business. Rather than ignore change, like the co-chiefs at RIM, Mr. Hastings wanted to increase the viability of the newer streaming business by removing it from the traditional business that it was meant to usurp. Unfortunately, he also decided to aggressively increase prices, complicate the customer experience and then partially backtrack on the whole thing when an onslaught of bad press ensued. In an instant, Netflix went from beloved icon of innovation to just another big, bad company ripping off customers, and the company’s stock is down almost 70 percent.