Netflix has been paired up with GameStop in round one of the Consumerist Worst Company in America contest.
Two years ago, Netflix seemed to have the world in its hand. It had millions of customers who loved streaming videos and having a few DVDs coming in every month for a very reasonable rate — a rate the company spent a ton of money pushing through every form of advertising short of branded urinal cakes.
And then, with little warning or explanation, Netflix announced it was spinning off the DVD business in to a separate company called Qwikster, which would have its own website, and which meant you'd suddenly be paying double the rate that Netflix had built its reputation on.
The Netflix realized Qwikster was not only a stupid company name, but that it should keep the streaming and DVD businesses under one roof for a little bit longer. It did not, however, do anything about the now-doubled rate.
Do you think Netflix deserves to be included in this contest, and if so, why?