Advertising Age noticed that Netflix is quietly testing TV network brand pages for some channels (but not ABC, CBS, Fox, etc.).
These pages, which Netflix is trying out with a few cable networks, let Netflix users browse shows by TV network. Viacom , the parent of MTV, Nickelodeon and Comedy Central, and Discovery Communications, whose networks include Animal Planet and TLC, appear to be the first companies testing these pages.
But finding the network-branded pages is not quite as easy as turning on a channel guide. If subscribers type the phrase "MTV" in the Netflix search bar they will be taken to a results page with a hyperlink that, when clicked, reveals a list of all MTV shows available to stream.
Netflix isn't touting these pages; in fact, it almost appears as though it is trying to hide them. When asked about the existence of these network hubs, Netflix said only: "We're always testing ways to make Netflix easier, simpler, better."
Here's the search results for MTV:
When you click on the link, you'll see the following page for MTV:
Do you want Netflix to list shows by channel?