Netflix has had a developer API for years, and a number of developers have created interesting applications like InstantWatcher and Feedfliks (you can view a directory of apps at http://developer.netflix.com/api_gallery). Hamish McKenzie from PandoDaily thinks Netflix needs more applications, like Spotify:
Spotify’s real killer play – just like Facebook’s – is that it is a platform for third-party apps that dramatically improve the experience.
That is what Netflix is missing.
Netflix already promotes third-party apps, but they all live outside the Netflix platform. Users have to download them and add them to whatever device they’re using to view Netflix content. That’s fine, but casual users like me are never going to go to that effort. And, to be honest, I only found out about those apps through doing research for this post.
Did you know Netflix had 3rd party apps? What type of Netflix application would you like to see?