Engadget reports that Lovefilm has signed a deal with Fox in the U.K. for films and TV shows, a sure sign that they are willing to go to war with Netflix. From the press release:
LOVEFiLM members will have instant, exclusive on-demand access to what is known as the second pay television window of Twentieth Century Fox film content. The film deal commences with titles theatrically released in the UK in 2011, which will be made available to subscribers to the LOVEFiLM service as early as March 2013.
The deal with Twentieth Century Fox Television Distribution will also give LOVEFiLM members access to movies and TV series from the studio's library of much-loved titles, and will add to LOVEFiLM's already extensive TV catalogue. TV titles from Twentieth Century Fox's television library, available from July 2012, will include early seasons of motorcycle drama Sons of Anarchy and all seasons of 24, Prison Break, Buffy the Vampire Slayer and its spin-off Angel.