Netflix CEO Reed Hastings posted a rare update on Facebook to congratulate Ted Sarandos and his team for securing movies and TV shows that Netflix customers streamed 1 billion hours in June.
Ryan Lawler on TechCrunch notes that this works out to more than 1 hour per streaming customer per day.
It’s not clear how many subscribers it ended the second quarter with, as Q2 earnings are likely later this month. But if we use the 26 million number as a baseline, 1 billion hours of video viewed during the month roughly translates to about an hour, hour-fifteen per subscriber per day.
Considering the average viewer in the U.S. watches about five hours of TV a day, that’s a huge number worth watching. After all, there are only so many hours in a day, and if a Netflix subscriber is tuning in to an hour of video on the service, that likely means one less hour of actual live TV he or she is watching.
It's a pretty amazing acheivement and a sure sign that Netflix is still in the game, despite the setbacks last year.
After all, there are only so many hours in a day, and if a Netflix subscriber is tuning in to an hour of video on the service, that likely means one less hour of actual live TV he or she is watching.
Unless they are watching at work, during their commute, or on the can.
Not saying it sin't eating into traditional "tv" time, but there are instances in which it could be additional time.
Posted by: rjejr | July 04, 2012 at 03:06 PM
I've long thought the "setbacks" from last year were overblown. Netflix business model is is going to keep growing in the near term, continuing to gobble customer viewing hours from the cable companies. HBO may want to act as if Netflix isn't there, but it won't last.
Posted by: jheartney | July 04, 2012 at 06:03 PM
Glad to have done my part to help. Of course the Atantic Wire wants to chalk this up as wasted time. I'm retired. I earned the right to waste a little time. Netflix is a great service. It is more economical than cable, and more reliable with a better selection than the streaming competition.... More
Posted by: FB Apps | July 05, 2012 at 01:33 AM
gawd, investors are brain damaged. the stock price gets bid up 13.5% because customers streamed 1 billion hours, who cares. the price-earnings for this stock is around 740. a fool and his money are soon parted!
Posted by: Warren Buffett | July 05, 2012 at 04:12 PM
There is no "traditional TV time" in my house. It's all Netflix, Amazon, or discs.
Posted by: Galagatron | July 05, 2012 at 11:13 PM
Their numbers will be significant when the quality of the content increases. It gets tiring watching old reruns and classic movies. So far not impressed!
Posted by: Christina Brocklesby | July 09, 2012 at 07:33 PM
So how many hours did the NF DVD customers spend viewing the DVDs they receive in the mail? I know my DVD viewing is much more than the streaming.
I know, I know, hard to quantify because NF only has usage data from their streaming servers.
Posted by: FurryGuy | July 11, 2012 at 06:19 PM