paidContent cites a network company study that reports a 25% drop in Netflix streaming viewing.
Forget Mad Men reruns. The individual mixed dressage events are on tonight!
As predicted by Netflix CEO Reed Hastings last week, interest in the London Olympic Games seems to be sapping away significant viewership on his streaming service.
A study issued Wednesday by Procera Networks, which sells packet sniffing gear to internet service providers — research first reported Wednesday by entertainment trade publication Variety – revealed that Netflix streaming traffic was down 25 percent on Sunday from normal levels.
No wonder Netflix on Twitter is recommending all kids of movie and TV show alternatives to the Olympics.
Are you watching Netflix streaming or the Olympics?